Partly human nature, but mostly a product of corporate media, we are bombarded with the message that we should be obsessed with stars – sports stars, movie stars, celebrities. There is a something to be said for celebrating excellence, after all, being the best we can be is something to which we should all aspire. But our corporate media focuses on the stars to the exclusion of all others. This is very evident in the coverage of the Olympic Games.
As always, the U.S. corporate media before the Games anointed several athletes as special and focused on them to an almost nauseating degree. If I had a dollar for every time Apolo Ono’s cheesy goatee was thrust into my field of vision I could fund the U.S. Olympic team. Even when the Golden Boy was disqualified in one of his races for cheating the corporate media’s sycophantic obsession with him did not diminish one bit. I understand that this is a by-product of the real obsession of the corporate media – making money – and the need to manufacture stars to then be exploited by corporations to sell products, but that doesn’t mean I have to play along.
Something within my nature always wants to root for the underdog. I have interest not just in the winners but also in the losers. I don’t want to just see Bode Miller, I want to see others. If you are fortunate enough to be at the Olympic Games then you get to witness not just the preordained stars, you get to witness the performance of every athlete who competes. That is the true spirit of the Olympic Games – an open competition where everyone gets an equal opportunity to compete and shine. We should celebrate the winners, absolutely, but we should also celebrate everyone who competes.
Fortunately, the Internet, the great leveler, allows us to do that. On NBC’s Olympic Web site, they post results and video of almost every athlete’s competition. I had a great deal of fun on the Men’s Giant Slalom Results page where I could watch all of those athletes who were ignored by the corporate media: the skiers from India, Iran, Peru, Argentina, and other countries large and small who are there to compete in the spirit of the Games not to hawk cold medicine or fast food. You can similarly see most of the athletes in all of the sports. Yes Kim Yu-Na gave a beautiful performance, but so did Turkey’s Tugba Karademir – she finished last in the competition, but I admire her for trying. (Figure skating has long been judged more on expectations and star power than performance anyway).
The Olympic Games and their television coverage are only symptoms of a larger issue in human nature. We are overly obsessed with the stars in all fields. If someone is famous or successful we make the mistake of thinking that they are admirable and superior human beings in all aspects. We need look no further than Tiger Woods to see that this is a false view. And yet, why does the corporate media obsess over his personal life? Why should a rich person or a movie star be “interesting” simply because they are a celebrity? It is a truly frightening realization that our society is encouraging people to try and emulate these “stars.” Shows like Access Hollywood and TMZ are a sign of what can only be called a sickness.
But I slightly digress. While I reject the insipid notion that everyone who participates gets a trophy, I also reject the opposite extreme that only the winners are worthy of attention. Most importantly, I reject the corporate media machine that manufactures celebrity, reducing human beings to commodities for consumption. That game is not worth playing.